Client

The Country Chef Bakery Co.

Project

Positioning & Rebrand

1

Objectives

• Reposition Country Chef into a brand that spans foodservice, wholesale and retail
• Deliver the Marketing Plan and Communications support

2

Strategy

Celebrate all the goodness that the words Country and Chef bring to the table,
leveraging the strong heritage and expertise in foodservice channel

• Conducted extensive stakeholder research and positioning workshops
• Catalogue, packaging and website

3

Results

• Increased visibility of brand in consumer channels
• Successful launch of website
• Redevelop range catalogue