CM ink helped us take off our 'history handbrake' and focus on what has made Lady Gowrie QLD such a special organisation for over 75 years. I am so proud of the new identity, as it is very clever – it balances our wonderful history with our bright future and appeals to both big and little stakeholders all over Queensland.
— JANE BOURNE, CEO - THE GOWRIE (QLD)
I believe Marketing is one of the most important aspects of my business, and Catherine is one of the strongest all rounder Marketers I have come across in the last 20 years. She gets business models quicker than most, understands the consumer, and offers that elusive mix of strategic smarts and the all important execution experience. She’s able to cut through, provide direction, and get things done. In a complex marketing world, she’s a brilliant interpreter. AAA Value.
— DEAN MERLO, FOUNDER - MERLO COFFEE
CM Ink is an amazing support to me in my role here at The Country Chef Bakery Co. She conducted research and provided commercial insights into our brand and market which have helped us re-position the business dramatically to where we were. Catherine understands the reality of being a marketing manager with competing priorities and limited resources and offers not only strategic advice quickly, but practical approaches to create cost effective outcomes. She has helped me with market research, marketing strategy, website navigation and content, Trade Catalogues, Packaging, trade and consumer communications programs. She has a style and wit that makes her a pleasure for not only me but all the team here at Country Chef to work with.
— ANGELA MOLLOY, MARKETING DIRECTOR - THE COUNTRY CHEF BAKERY CO.
Catherine Michael is a rare find. She combines strategic thinking with practical, down to earth ideas in business, inspiring me to grow as a business owner and to focus ‘on my business’ as opposed to always working ‘in my business’. Her guidance and strong eye on commercial outcomes has enabled The Prop House to exceed our goals in the last two years of business.
— JANO DAWES, THE PROP HOUSE
I've worked with Catherine on a number of projects and she is always a pleasure to work with. Conscientious, commercially minded and always informed, she brings a unique skill-set to the table. She is unafraid to ask the difficult strategic questions, make important decisions and ensure all stakeholders are engaged and on-board.