You get access to a strategic approach based on over 25 years experience with amazing international brands and local heroes. CM ink helps you to better focus on your marketing investment to build a sustainable competitive advantage. What’s your marketing communications tool kit look like?

BRAND
STRATEGY

CM ink will create a brand strategy – that answers the big questions of who, what, when, where and why? We love to drill into the DNA of your business, your heritage and your teams as we understand how to create brands that inspire loyalty beyond reason. CM ink can provide the following:

  • Brand audit
  • Purpose
  • Vision
  • Values
  • Mission statement
  • Value proposition
  • Positioning
  • Personality
  • Audience
  • Identity [logo] design and development
  • Brand guidelines
  • Trademarking
  • URL search and secure
  • Business stationery

While the options are endless when it comes to marketing, CM ink understands your budgets are not. By creating a clearly defined marketing strategy – that is relevant to your business size, stage of growth, goals, target market size, investment appetite and internal capability – CM ink can help you focus on results. With this framework in place, clients are often relieved at being able to stop expensive, irrelevant and time-wasting activities that deliver no measureable results. Do you need help to focus on any of the following?

  • Product and services
  • Point of Difference
  • Target Audience profiling
  • Brand architecture
  • Competitors
  • Pricing
  • Packaging
  • Product Development process and capability
  • Marketing Communications Plan
  • Sponsorship, Events
  • Cause Related Marketing

MARKETING
STRATEGY

A sharp focus on the audience is at the heart of all communications. Closely followed by the message, creative and media choice. CM ink helps your business develop communication strategies for various stakeholders – your customers, suppliers, media, and your employees, that possess the trademarks of strategic thinking and practical experience. Don’t leave your brand or your business reputation to chance, when you can make a strategic impression. CM ink can help deliver any of the following:

  • Key message programs for various stakeholders
  • Media Relations campaigns
  • Employee communications plans
  • Reputation and Issues management programs

If your issue is urgent, and requires expert advice quickly please call 0408 788 187.

COMMUNICATION
STRATEGY