Client

Gotzinger Smallgoods

Project

Positioning & Rebrand

1

Objectives

• Develop positioning
• Develop a brand platform
• Educate consumers on how to cook, eat and enjoy delicious small-goods

2

Strategy

Bring a contemporary approach centred on versatility of small-goods as an ingredient.
Create a library of stunning mouth watering images using small-goods.

• Market and Brand research
• Positioning Workshop
• Branding update
• Trademark
• Packaging
• Catalogue
• Website

3

Results

By reflecting the owners sense of playfulness, Gotzinger Smallgoods delivers
a fresh approach to a mature category.