Client

Merlo Coffee – Premium Fresh Espresso

Project

Ecommerce & Loyalty

1

Objectives

• Grow online sales channel 
• Increase loyalty to merlo brand

2

Strategy

• Leverage Merlo’s inherent packing and distribution strength to deliver consumer orders
• Removed the freight for healthier online orders
• Renovated the Friends of Merlo loyalty program with introduction of smart plastic card that could be loaded with cash, used as a gift card and instantly rewarded members

3

Results

• Grew monthly number of orders by over 135%
• Monthly dollars grew by over 300%
• Reduced printing costs across business for paper loyalty cards
• Increased size of loyalty membership by 66%